Product Leader Interviews

The goal of my product leader interview series in Forbes is to highlight product leaders who leverage behavioral design in their work. I’ve often felt like there are too few real-world examples out there showcasing how product teams utilize behavioral design, so I set out to shine some light on the work being done to design for humans and all their quirks.

 

My hope is that applied behavioral scientists will be inspired by these examples to work toward more real-life impact, and that product leaders everywhere will recognize the value in designing for humans using the best science out there.